It had more caffeine than the original Rockstar and had a distinct creamy and spicy taste that complimented the base ingredients of the original flavor. Rockstar Horchata was an energy drink version of the popular Mexican drink made with milk, rice, and cinnamon. Horchata is a traditional Mexican drink made up of white rice soaked in water that is flavored. Rockstars only non-carbonated drink, formulated with electrolytes for taste, 160mg caffeine, and your daily dose of Vitamin B. Xdurance contains BCAAs that stimulate the building of protein in muscle and reduce muscle breakdown, COQ10 which is an antioxidant that cells use for growth and maintenance as well as 300 mg of caffeine to provide a boost of energy that prepares you for top performance. Savour this creamy, indulgent range of Rockstar energy drinks No amount of bracing can overcome these bold and unapologetic flavors packed with caffeine and taurine. Made with organic cane sugar and natural flavors still containing caffeine and a great taste. This is Rockstar in its most organic form. Tropical flavors made to fuel you with 50% real juice. Sugar and carb-free with an assortment of sweet fruity flavors. NameĬontains B-vitamins, guarana, taurine, and caffeine with an invigorating tasteĪ powerful herbal blend of caffeine, guarana, B-vitamins, taurine, ginseng, and milk thistle. This diversity has played a great part in its success because there’s probably a Rockstar drink for every kind of lifestyle. Rockstar has had over 30 different flavors with more than 10 ranges under its belt. Rockstar Energy Drink Price Guide, Variations & Sizes Image: Mike Mozart Unplugged comes in sleek 12-ounce cans and has less caffeine than other flavors for a subtle boost “when you need it”. The promotion is headlined by hemp seed oil-infused drinks that come in three flavors, namely Passionfruit, Blueberry, and Raspberry Cucumber. Popular streaming service, Spotify, has been added to the Unplugged campaign, and participants can share their mood and get a Spotify playlist tailored to match their mood. The campaign sets out to inspire people to unplug and uplift themselves as they pursue their ambitions. Rockstar Unplugged is Rockstar’s latest promotion that began on the 31st of January 2022 and features prizes to be won. Rockstar has also sponsored many action sports competitors from all across the world such as motorcycle riders Jorge Lorenzo, Gautier Paulin, Graham Jarvis, and Formula One Drift World Champion Fredric Aasbø. These festivals included events such as the Lucas Oil Off Road Racing Series (LOORRS) which was a short course off-road racing series. in July and August, and September and October. Mayhem and Uproar were rock and metal festivals that toured the U.S. Much like its competitors, Rockstar has an active involvement in action sports as well as music events this is manifest in the Mayhem and Uproar Festival which Rockstar sponsors. 11 years down the line, PepsiCo purchased Rockstar Energy for $3.85 Billion. having sold over a billion cans.Īmid the success, Rockstar switched distributors from the Coca-Cola Company to PepsiCo in 2009. Three years later, in 2004, Rockstar had a 155% growth in sales and by 2007 it was one of the top three energy drinks in the U.S. This led to a reduction in the amount of guarana in their drinks. It had even been named the Worst Drink by health Magazines and had been replaced by Monster in terms of status. As stimulating as the combination sounds, Rockstar did have a few issues with health authorities over its previously high levels of guarana. This rejuvenating elixir features caffeine, sugar, Panax ginseng, ginkgo Biloba, milk thistle extract, and guarana seed, among other herbal ingredients. Rockstar also claimed to have a mixture of ingredients that were scientifically formulated to aid in fast recovery for those who led fast-paced and exhaustive lifestyles such as rock stars and athletes. oz in comparison to Red Bull’s 8-oz can yet selling for the same price. beverage market.įrom its inception, Rockstar presented itself as an alternative to the market leader Red Bull, it differentiated itself in size and price being 16-fl. In 2001 Russel “Russ” Weiner founded Rockstar during a time when energy drinks were the fastest-growing segment of the U.S. A Brief History of Rockstar Image: Brent Moore Looking for an updated Rockstar energy drink price guide? Rockstar energy drink presents itself as a drink for the hustle, for the busybodies that need replenishing after a hard day’s work.īoasting a myriad of flavors and ranges, this energy drink giant has been tending to different tastes and refreshment needs for the past 21 years in the most eccentric way possible.
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